Michelle Goetsch, Co-founder & CEO

Michelle is a communications professional and passionate advocate for environmental responsibility. She holds an M.S. in Life Science Communications from the University of Wisconsin-Madison, and a B.A. in English from the University of Michigan. Michelle brings to ERbin the technical expertise in science communication and traditional marketing practices, a vast network of colleagues who work in the material recovery and corporate social responsibility fields, and an inherent passion for making consumer recycling a no-brainer for the eco-friendly and eco-ambivalent consumer. 

Michelle Goetsch ERbin co-founder

Charles Kijek, Co-founder & CFO

Charles is a recently honorably discharged veteran, serving four years as a Naval Supply Officer on the John C. Stennis aircraft carrier stationed in the Pacific Northwest. He holds a B.B.A. in Finance and Management from Western Michigan University. Charles brings to ERbin significant finance and budgeting experience, business management skills, and a passion for entrepreneurialism. Having traveled to the South Pacific, Charles has witnessed first-hand the significant and detrimental problems due to the lack of responsible material recovery efforts and waste management practices outside of the U.S.


ERbin has grown from our team of co-founders to a fully distributed startup with 12 staff members – a developer (Hardin Design and Development), data scientist, and a crew of talented UW-Stevens Point students. We also want to thank a few key players: Meleesa Johnson (Marathon County (WI) Solid Waste Director), Valerie Parker (Village of Weston Recycling Coordinator), Amanda Haffele (Portage County (WI) Solid Waste Director), and Ryan Gallagher (President, Rocket Industrial) – for your expertise, mentorship and belief in ERbin as a value-add to communities.